Marmalade Tart Boutique is all about having a great time shopping for clothing that suits your shape, makes you look great and feel confident.  With customers ranging from thier twenties to nineties, we have fashions that work for almost everyone.  More importantly, we have a great staff who put customer service first, with honest advice, helpful suggestions and a positive approach.   

Fun, flirty, fabulous fashions and a fantastic shopping experience in a beautiful seaside town - What are you waiting for?  

And you can’t make it to the shop, try the online webstore.

Our Staff


Geraldene Coates

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A Yorkshire lass with flaming “marmalade” hair, Geraldene started Marmalade Tart Boutique in 2009. Because of her lifelong love of fashion and a devotion to customer service instilled by her previous career, Marmalade Tart has grown rapidly despite the economic climate.

The key to Marmalade Tart’s success is a fun, fabulous shopping experience, great clothes, good prices, kind, honest advice and a friendly atmosphere, all served with lots of laughs.

Hazel Edmison

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Hazel came to Canada in 1952 from the UK, settled in Calgary, and lived there for 58 years.   She started her career in retail when she was hired by Woodwards at the age of 16.

“They taught me all there was to know about the Retail World – displays, merchandising, working with customers and more. I knew it was the career for me right from the start.

My husband and I moved to this great town of Sidney l8 months ago. I loved walking around town on a daily basis but missed working. Luckily one day I saw a sign in the window of Marmalade Tart, and the rest is history. I really enjoy working in this great shop, especially all the lovely people I’ve had a chance to meet. I’m looking forward to meeting even more of you in the days ahead.”


Rachael Holland

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Often referred to as “The Little Tart”, Rachael is Geraldene’s daughter.  After helping with buying stock since the shop opened, Rachael recently moved to the area with her two children and is now a regular in the shop.  

"I am very happy to now be able to show the fabulous fashions we have been buying to our customers.  I love nothing more than helping people create great outfits and find the clothes and accessories that make them look and feel great.   

Mum and I are a great team, and great friends.   We really do love finding things that we know will suit our customers.”

Belinda Thomas

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Belinda grew up in Great Gonerby in Lincolnshire England and has been in Canada just over 30 years, the last 2 in beautiful Sidney By The Sea.  She has always loved clothes, perhaps even sometimes referred to as a  “Clothes Horse.”

"I was so excited to join the Marmalade Tart family. I always admired the creative window display, ever rotating with outfits to die for. A Clothes Horse’s Dream venue. I am a fairly new Tart, but in the short time I have been there I have had more fun and laughter than any other job, the store is a place for endorphin rushes for sure. From sewing a bride into her dress, dancing with customers to the great music play list, there is always a great energy in the store.

Customer service is the priority for Geraldene, she will try to chase down a special order, she has been known to drive to a customer’s home to deliver an item, nothing fazes her. Marmalade Tart is a place where you can come for a chat and a visit and always feel welcome..  I am thrilled to be a member of this family."


Damaris  Petrie


Born and raised in Spain, Damaris relocated to Canada in 2006 with her husband Mike. Her background is in the academic world but while living in Kelowna was mentored by one of Canada's fashion scene trend-setters, who recognized and cultivated in her a passion for fashion and people. 

"Clothes have become an outlet of expression and creativity and helping customers to find the joy in wearing their own skin with style and pride is what I aim for.  Working in a setting like Marmalade Tart Boutique brings me the opportunity to help our customers to discover our uniquely wonderful fashions and how fun clothes can be. I look forward to continuing to discover and explore the ever changing and exciting styles with our customers.

geraldene@marmaladetart.com © Marmalade Tarts Fashions Ltd. 2013